From the Lab Category Page 02 / 03

AI Strategy.

Technical deep-dives, AI strategy, and engineering perspectives from the team building autonomous systems.

Apr 3, 2026 AI Strategy

Headless E-commerce in the Age of Generative Search

Keyword search was designed for a world where customers knew what they wanted and could name it. Generative search is designed for the world we actually live in: customers who browse with vague intent, ask questions, and expect the storefront to figure out the rest. Headless commerce is the only architecture that can actually deliver this.