EngineeringSearch Engine Optimization
Technical SEO and content strategy that builds sustainable organic growth — not shortcuts that get penalized.
- Phase
- 4-step engagement
- Hypercare
- 30 days included
- Cadence
- Weekly demos
Trusted by teams shipping at scale
What we deliver
Every Search Engine Optimization engagement bundles these capabilities by default. We tune the depth of each to fit your scope.
Technical SEO audits
Schema markup implementation
Core Web Vitals optimization
Content strategy & architecture
Link architecture
International SEO (hreflang)
How we build Search Engine Optimization
A repeatable four-phase engagement. Same rigor every time, scoped to the work in front of us.
Discover
We map the current state, surface constraints, and lock the scope before any code is written. You leave the phase with a written success definition.
- Audit document
- Success criteria
- Risk register
Architect
We pick the stack, design the data model, and prove the riskiest path first. Architecture decisions are reviewed with your team before build starts.
- Architecture doc
- Stack decision record
- Spike on riskiest path
Build
Iterative delivery in weekly increments. You see working software every Friday, can redirect priorities each Monday, and never wait six weeks for a demo.
- Weekly demo cadence
- Production-ready code
- CI/CD + tests
Operate
We ship with observability, hand off runbooks, and stay accountable post-launch. 30-day hypercare is included on every engagement.
- Monitoring dashboards
- Operational runbooks
- 30-day hypercare
The full breakdown
Architecture, decisions, and the operational details behind every Search Engine Optimization engagement. Skim with the table of contents, or read straight through.
SEO That Builds Business Assets
Search engine optimization done right creates a durable business asset: organic traffic that grows without recurring advertising spend. Done wrong, it creates short-term gains and long-term penalties.
We take the long view. Our SEO work builds on technical excellence, content authority, and user experience — not shortcuts.
Technical SEO Foundations
Before content or links, technical SEO ensures search engines can actually find, crawl, and understand your pages. We audit and fix:
Crawlability and Indexation
- Robots.txt configuration
- XML sitemap structure and freshness
- Canonical URL implementation
- Noindex/nofollow tag audit
- Crawl budget optimization for large catalogs
- Redirect chain analysis and cleanup
Core Web Vitals
Google's Core Web Vitals are a ranking factor and a user experience indicator. We optimize:
- LCP (Largest Contentful Paint): Image optimization, server response time, resource prioritization
- INP (Interaction to Next Paint): JavaScript performance, long task elimination
- CLS (Cumulative Layout Shift): Image dimension attributes, font loading, dynamic content handling
Achieving "Good" CWV scores on mobile and desktop typically requires both frontend performance work and hosting/CDN configuration.
Structured Data
Schema markup communicates your content structure to search engines and enables rich results (product ratings, breadcrumbs, FAQ snippets). We implement:
- Product schema (price, availability, reviews)
- Organization schema
- BreadcrumbList navigation
- Article schema for content pages
- FAQ schema for question-answer content
E-Commerce Specific Technical SEO
- Faceted navigation handling (avoiding duplicate content from filter parameters)
- Pagination implementation (rel="next/prev" or view-all pages)
- Duplicate content from URL parameters (session IDs, tracking codes)
- Product variant canonicalization
- Out-of-stock product handling
Content Strategy
Technical SEO gets you indexed. Content strategy makes you rank. We develop:
- Keyword research: Topic clusters and keyword prioritization by intent and opportunity
- Content architecture: How pages link to each other to concentrate topical authority
- Content brief development: Detailed briefs for category pages, blog content, and product descriptions
- Existing content optimization: Improving ranking pages that are close to position 1-3
Content strategy for e-commerce focuses on the full purchase journey — from early-stage informational queries to product comparison and purchase intent keywords.
Included in every engagement
- 01
Comprehensive technical SEO audit
- 02
Prioritized issue remediation plan
- 03
Schema markup implementation
- 04
Core Web Vitals improvement report
- 05
Content strategy document
- 06
Monthly reporting dashboard
Technology
The tools and platforms we deploy on every Search Engine Optimization engagement.
Common questions
Everything you need to know before starting a project with us.
Technical fixes can improve rankings in 4-8 weeks. Content authority and link building compounds over 6-12 months. We set realistic timelines and track against baselines from day one.
We focus on link architecture (internal linking, earning links through content) rather than manipulative link building that creates penalty risk.
A technical SEO audit covers crawlability, indexation, site architecture, Core Web Vitals, structured data, and duplicate content issues specific to product catalogs. For ecommerce sites we also evaluate faceted navigation, pagination handling, and canonical tag implementation across thousands of product and category URLs.
Our ecommerce SEO strategy starts with keyword research mapped to purchase intent, then prioritizes high-commercial-value pages like product categories and comparison content. We align technical optimization, content development, and internal linking around the pages that drive revenue — not just traffic.
Site speed has a direct SEO impact through Google's Core Web Vitals ranking signals and an indirect impact through user behavior metrics like bounce rate and dwell time. We consistently see ecommerce sites gain 10-25% more organic traffic after resolving LCP and INP issues that push pages into Google's 'Good' threshold.
Programmatic SEO for ecommerce uses templated page generation to create optimized landing pages at scale — targeting long-tail queries like location-specific, attribute-based, or comparison searches. We build the data pipelines, page templates, and internal linking structures that let brands capture thousands of low-competition keywords without manually creating each page.
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