Search Engine Optimization

SEO That Builds Business Assets

Search engine optimization done right creates a durable business asset: organic traffic that grows without recurring advertising spend. Done wrong, it creates short-term gains and long-term penalties.

We take the long view. Our SEO work builds on technical excellence, content authority, and user experience — not shortcuts.

Technical SEO Foundations

Before content or links, technical SEO ensures search engines can actually find, crawl, and understand your pages. We audit and fix:

Crawlability and Indexation

• Robots.txt configuration
• XML sitemap structure and freshness
• Canonical URL implementation
• Noindex/nofollow tag audit
• Crawl budget optimization for large catalogs
• Redirect chain analysis and cleanup

Core Web Vitals

Google's Core Web Vitals are a ranking factor and a user experience indicator. We optimize:

• LCP (Largest Contentful Paint): Image optimization, server response time, resource prioritization
• INP (Interaction to Next Paint): JavaScript performance, long task elimination
• CLS (Cumulative Layout Shift): Image dimension attributes, font loading, dynamic content handling

Achieving "Good" CWV scores on mobile and desktop typically requires both frontend performance work and hosting/CDN configuration.

Structured Data

Schema markup communicates your content structure to search engines and enables rich results (product ratings, breadcrumbs, FAQ snippets). We implement:

• Product schema (price, availability, reviews)
• Organization schema
• BreadcrumbList navigation
• Article schema for content pages
• FAQ schema for question-answer content

E-Commerce Specific Technical SEO

• Faceted navigation handling (avoiding duplicate content from filter parameters)
• Pagination implementation (rel="next/prev" or view-all pages)
• Duplicate content from URL parameters (session IDs, tracking codes)
• Product variant canonicalization
• Out-of-stock product handling

Content Strategy

Technical SEO gets you indexed. Content strategy makes you rank. We develop:

• Keyword research: Topic clusters and keyword prioritization by intent and opportunity
• Content architecture: How pages link to each other to concentrate topical authority
• Content brief development: Detailed briefs for category pages, blog content, and product descriptions
• Existing content optimization: Improving ranking pages that are close to position 1-3

Content strategy for e-commerce focuses on the full purchase journey — from early-stage informational queries to product comparison and purchase intent keywords.