UI/UX Design

Design That Converts

Design is not decoration. Every visual and interaction decision either moves a user closer to a purchase or creates friction that pushes them away. We treat design as a performance problem, not an aesthetic one.

Our design work is grounded in user research, validated through testing, and measured against conversion outcomes — not just how it looks.

Our Design Process

Research and Discovery

Good design starts with understanding users and business context. We conduct:

• Stakeholder interviews: Understand business goals, constraints, and success metrics
• User interviews: Talk to actual customers (or target customers) about their jobs-to-be-done
• Analytics review: Identify where users drop off in existing flows
• Competitive analysis: Map the design landscape in your category

This research produces a synthesis document that guides every subsequent design decision.

Information Architecture and User Flows

Before any screens, we map the structure:

• Site map and navigation architecture
• User journey maps for primary tasks
• Content hierarchy for key page types
• Interaction flows for complex features (checkout, account, search)

Getting this right at the beginning prevents expensive revisions later.

Design System Development

We design components before screens. A design system gives us:

• Consistent visual language across the product
• Faster screen design (compose from components, don't draw from scratch)
• Developer-ready specifications for every component
• Scalability as the product grows

Design systems are delivered in Figma with Auto Layout, component variants, and documented design tokens.

Prototype and Test

Interactive prototypes let us validate designs before developers write code. We use Framer and Figma for high-fidelity prototypes that simulate the actual user experience.

We run moderated usability tests with 5-8 participants from your target audience. The findings directly inform design iterations.

Conversion Rate Optimization

For brands with existing storefronts, we run CRO engagements focused on increasing conversion without increasing traffic:

• Analytics deep-dive to identify highest-leverage pages
• Hypothesis-driven design improvements
• A/B test design and results analysis
• Funnel analysis and friction point elimination

The goal: more revenue from the users you already have.