Agentic AI

AI-Powered Commerce

Intelligent storefronts that price, merchandise, and personalize autonomously — at a scale no human team can match.

Phase
4-step engagement
Hypercare
30 days included
Cadence
Weekly demos

Trusted by teams shipping at scale

Drybar
Cuisinart
Conair
Revlon
Belkin
Beautiful
CruxGG
Joshua Tree Coffee
Mary's Gone Crackers
AMI Clubwear
Revitalash
Soil3
Capabilities

What we deliver

Every AI-Powered Commerce engagement bundles these capabilities by default. We tune the depth of each to fit your scope.

01 / 06

Dynamic pricing agents

Included
02 / 06

Inventory optimization AI

Included
03 / 06

CX personalization engines

Included
04 / 06

Autonomous merchandising

Included
05 / 06

Shopify Functions integration

Included
06 / 06

Real-time recommendation systems

Included
Engagement

How we build AI-Powered Commerce

A repeatable four-phase engagement. Same rigor every time, scoped to the work in front of us.

Phase01
Week 1-2

Discover

We map the current state, surface constraints, and lock the scope before any code is written. You leave the phase with a written success definition.

  • Audit document
  • Success criteria
  • Risk register
Phase02
Week 2-3

Architect

We pick the stack, design the data model, and prove the riskiest path first. Architecture decisions are reviewed with your team before build starts.

  • Architecture doc
  • Stack decision record
  • Spike on riskiest path
Phase03
Week 3-10

Build

Iterative delivery in weekly increments. You see working software every Friday, can redirect priorities each Monday, and never wait six weeks for a demo.

  • Weekly demo cadence
  • Production-ready code
  • CI/CD + tests
Phase04
Week 10+

Operate

We ship with observability, hand off runbooks, and stay accountable post-launch. 30-day hypercare is included on every engagement.

  • Monitoring dashboards
  • Operational runbooks
  • 30-day hypercare
Deep dive

The full breakdown

Architecture, decisions, and the operational details behind every AI-Powered Commerce engagement. Skim with the table of contents, or read straight through.

ai-powered-commerce.brief.md

AI Commerce: Beyond the Chatbot

The first wave of AI in e-commerce was about adding a chat interface to existing processes. Chatbots answering FAQ questions. Recommendation widgets using collaborative filtering. Useful, but incremental.

We build the second wave: autonomous commerce systems that make operational decisions across pricing, inventory, and merchandising — continuously, in real-time, without human intervention for routine decisions.

The Four Commerce Intelligence Layers

Four independent agents, one orchestration plane. Each layer makes decisions inside guardrails you define and logs every action for review.

01

Dynamic Pricing Intelligence

Your pricing shouldn't be static. An AI pricing agent continuously evaluates:

  • Competitor pricing (via structured scraping and API feeds)
  • Current inventory levels and sell-through velocity
  • Demand signals from your session and purchase data
  • Margin constraints you define
  • Promotional calendar and markdown windows

The agent proposes and executes price changes within your defined bounds, logs every decision with context, and learns from conversion outcomes.

Outcome Prices that are always optimally positioned without a team of analysts.

02

Inventory Optimization

Inventory agents replace reactive reorder triggers with predictive procurement. The agent monitors:

  • SKU-level sell-through velocity
  • Supply chain lead times by vendor
  • Seasonal demand curves
  • Stockout risk scores

It generates procurement recommendations — or executes them directly if connected to your ERP — before you run out, not after.

Outcome 20-30% lower carrying costs while simultaneously reducing stockouts.

03

Autonomous Merchandising

Your product catalog order shouldn't be manually curated. A merchandising agent continuously optimizes:

  • Collection and category page product ordering
  • Cross-sell and upsell recommendation sequences
  • Search result ranking
  • Promotional placement and sequencing

Implemented via Shopify Functions, decisions are enforced at the platform level with zero latency.

Outcome Editorial defines the strategy; the agent executes it at scale.

04

CX Personalization

Personalization without enough data is noise. We build personalization engines that earn their complexity:

  • Behavioral embedding models that learn individual customer preferences
  • Segment-level merchandising for cohorts with shared patterns
  • Session-aware recommendations that respond to current intent
  • Post-purchase sequence optimization

All instrumented for A/B testing so you can validate impact before full rollout.

Outcome Validate impact via A/B testing before any full rollout.

Implementation on Shopify Plus

Shopify Plus is our primary platform for AI commerce implementations. The architecture is built as four cleanly separated layers — each layer is independently deployable, observable, and revertible.

Architecture

The four-layer commerce stack

Cleanly separated concerns. Each layer is independently deployable and revertible.

ai-commerce-arch.yml
4 layers
01
Event layerWebhooks

Webhooks fire on every product view, cart event, and purchase, feeding your behavioral data pipeline in real time. No polling, no batching delay.

02
Intelligence layerPython services

Python services consume events and maintain customer and product embeddings. This is where the learning happens, isolated from the storefront so model updates never block the customer experience.

03
Decision layerScheduled agents

Pricing and merchandising agents run on your configured schedule or in response to events. Every decision is logged with full context, so you can replay, audit, or roll back any action.

04
Enforcement layerShopify Functions

Shopify Functions apply agent decisions at checkout and browse time with zero latency. Decisions are pre-computed or served from cache, so the customer experience stays fast.

The result is a commerce system that continuously self-optimizes within the guardrails you define — and stays observable, debuggable, and reversible the entire way.

End of brief
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Scope

Included in every engagement

scope_of_work.md
5 items
  1. 01

    AI commerce architecture document

  2. 02

    Deployed pricing and merchandising agents

  3. 03

    Personalization layer with A/B testing framework

  4. 04

    Real-time analytics dashboard

  5. 05

    Model retraining pipeline and monitoring

Stack

Technology

The tools and platforms we deploy on every AI-Powered Commerce engagement.

stack.json
Commerce4
Shopify PlusShopify FunctionsKlaviyoRecharge
Frameworks3
Hydrogen / RemixPython / FastAPIRuby on Rails
Languages2
TypeScriptPHP
Models4
OpenAI / Anthropic / GeminiGrok / CohereLlama / Mistral / Qwen / DeepSeekOpenAI Embeddings
Data8
PineconepgvectorRedisPostgreSQL / SupabaseDynamoDBMongoDBdbtSnowflake / BigQuery
Tooling3
FirebaseNode.jsSegment
Infrastructure1
AWS / Vercel
Observability2
DatadogSentry
CI/CD1
GitHub Actions
FAQ

Common questions

Everything you need to know before starting a project with us.

No. We layer AI capabilities onto your existing stack through Shopify APIs, Functions, and webhooks. No full rebuilds required.

Every pricing decision is bounded by floor/ceiling constraints you define. The agent optimizes within those bounds and logs every decision for review.

AI ecommerce personalization analyzes behavioral signals — browse history, purchase patterns, and session intent — to deliver individually relevant product experiences in real time. Stores that implement machine learning for ecommerce personalization typically see 15-30% lifts in conversion rate because customers encounter products that match their actual preferences, not generic bestseller lists.

AI-powered product recommendations perform best with a combination of behavioral data (views, clicks, add-to-carts), transactional data (purchases, returns), and product attribute data (categories, tags, descriptions). We can begin generating effective recommendations with as little as 30 days of historical data, and accuracy improves continuously as the machine learning models train on new interactions.

AI pricing optimization continuously evaluates competitor pricing, inventory levels, demand velocity, and margin constraints to recommend or execute optimal price points in real time. Unlike manual repricing, an AI pricing optimization engine can process thousands of SKUs simultaneously and adapt within minutes to market changes, maximizing both revenue and margin.

Yes. Our machine learning for ecommerce architecture runs inference on a separate service layer and pushes decisions to Shopify via Functions and APIs, so there is zero impact on storefront load times. AI-powered product recommendations and pricing decisions are pre-computed or served from cache, ensuring the customer experience remains fast while benefiting from intelligent personalization.

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