Why using BigCommerce for B2B is the right way to go

make it big in the B2B eCommerce environment, you need to provide your customers with everything they need. With one single click and readily available at their fingertips. They should not have to go anywhere else. 

BigCommerce provides the functionality and versatility that you will hardly find in any other eCommerce platform.

Are you interested in reading more about it? Keep on reading and find out why, when it comes to B2B, BigCommerce is our preferred platform. 

Still on the fence or unsure which way to go? Then, jump right into how we can get things done for you in no time. 

What is B2B Ecommerce?

Image by Gerd Altmann in Pixabay

Let’s get started with the basics. Any commercial electronic transaction between two businesses is considered B2B eCommerce. It involves several forms, such as between a manufacturer and a wholesaler or between two retailers. 

Essentially, it is B2B eCommerce when the transactions take place over the Internet.  

In B2B, products and services do not involve an individual consumer, which would be the case in B2C (Business-to-consumer).

It is common in supply chain management, where a business buys raw materials from another company to manufacture a product. It also happens in housekeeping, industrial cleaning, and auto industry companies.  

As you probably know or have heard, the Business to Business eCommerce space is moving at a fast pace. Its global market is projected to reach $13,630 million by 2027. In 2020, it was at $7,659.54 million. 

Common forms of B2B


This is a pretty popular form of B2B. Businesses buy products in bulk at wholesale prices to sell them at retail value. So, in simple terms, you could say that wholesale is the selling of goods to other businesses. 

When it comes de digital wholesale, everything is done through a B2B platform. As a result, the buying experience is fast and seamless. 

Many businesses use the wholesale B2B model, including medical, convenience stores, food service, etc.  


In this model, a manufacturer produces goods on a large scale using materials, hand labor, and machines. These finished goods are then sold to a wholesaler or another manufacturer. 

A typical example of this B2B model is the car manufacturing industry. Every vehicle requires parts that are usually manufactured by other companies. These include batteries, tires, hoses, and electronic components. 

Manufacturers are now taking their businesses online to offer a seamless buying experience. 


The distribution process goes side by side with manufacturing. When distributors work online, everything happens online through an eCommerce website. 

The opportunity for growth in this model involves shortening the time from sale to delivery to create a customer experience that exceeds expectations. 


Bussiness-to-business-to-consumer (B2B2C) involves the wholesaler or manufacturer directly reaching the consumer. To do this, it partners with the B2B, or it simply sells directly to the consumer. 

When done through B2B eCommerce, the transactions happen online, usually through an app, website, or virtual storefront. 

Usually, a consumer purchases a good from an affiliate page, but the product is branded and shipped by the manufacturer.  

Photo by Ron Lach from Pexels

What is BigCommerce?

BigCommerce is a robust solution that provides host-in services specialized in building and customizing a website for merchants to sell their products directly. It is an all-in-one platform that includes everything startups, and seasoned companies need to grow their online store and scale their business.

Its easy-to-use interface and advanced features make it an optimal choice for your expanding online store. 

This SaaS company offers merchant hosting on their servers without the need for any hosting web service attached. Since Eddie Machaalani and Mitchel Harper started it in 2009, BigCommerce has seen tremendous growth. It has offices in Austin, San Francisco, and Sydney. 

According to Built With trends, the company hosts close to 55,000 live sites in 60 countries. 

But don’t just take our word for it. There are many benefits that you will soon see when you start your business in BigCommerce. Let us number some attractive perks of hosting your B2B online business in BigCommerce.  

BigCommerce Features to help boost your business

Every feature you need and you can think of is found in BigCommerce. Thanks to its API, you can easily create and manage integrations. 

One of the assets that most clients appreciate is its ease of use. This has helped new businesses with clients unfamiliar with eCommerce management sail through the process comfortably. 

The following features are some of the ones we believe you will appreciate the most:

  1. A crisp set of SEO tools help get your business ranking in search engine results. Some of these are:
          1. Unique URLs for every page to avoid getting penalized for duplicate content
          2. Optimized URLs that clearly depict what your every page is about 
          3. Rich snippets in product pages to aid visibility and search result enhancement 
          4. Fast site speed thanks to their content delivery network (CDN)
  2. Pre-built site templates that you can customize to give your store a professional and appealing look
  3. Easy handling and shipping tools 
  4. Point of sale (POS) solutions
  5. An intuitive dashboard where you can manage product listings on your site and other channels such as Amazon, eBay, Facebook, IG, and more 
  6. Data solutions to better understand how well the storefront and marketing strategies are working. These solutions include:
          1. Web Analytics to discover how people interact with your storefront
          2. Data Warehousing to analyze your data with SQL or customize reporting and analysis through a business intelligence platform of your choice 
          3. Connecting BI platforms to create custom reports 
          4. Customer data platforms are integrated into one single view of all the events across your sales channels 
  7. A growth rate of 38% to 39% and a revenue expectation between $210.7 million and $211.7 million for the entire 2021 
  8. Optimal and agile B2B eCommerce solutions, no matter where you’re standing at the moment 
  9. Smooth integration with Amazon, eBay, Shopify, and more 
  10. A non-stop competitive edge with 99.9% uptime

The Benefits: What’s in it for you?

After going through all these features, you are probably wondering, “so what?” “How is BigCommerce going to get me from point A to point B?” 

We are sure this solution will do that and more. Paired with Contra Collective’s insight and services, there is only winning. 

But let’s take a look at some of the benefits you get when starting your B2B Ecommerce venture through BigCommerce.

Site Speed

Since BigCommerce has its own servers, site speed is guaranteed. This means that your clients will spend less time waiting for loading times than actually doing business.

The result? 

Better conversion rates and higher SEO (which translates to more traffic).

However, there are some steps that you should take to ensure that your visitors get almost instant load times on every page on your site

If you want to spend your valuable time doing what you do best, which is selling products and connecting with people, your best move is to have a team of experts doing those optimizations for you. 

Ease of use

We know how frustrating it is to stare at a dashboard and not knowing where even to start. Thankfully, BigCommerce has a highly intuitive dashboard with straightforward controls and easy processes. 

How is this helpful? You don’t have to worry about complicated procedures to get your store up and running. 

The Style Editor allows you to easily edit and customize themes without using any coding. Just a few clicks here and there. You even get to try themes before purchasing any. 

The BigCommerec robust platform has advanced built-in features that make building your store a breeze. It is an all-in-one solution with all the components you can imagine to make your business a success.  

Ability to customize

We already mentioned how easy it is for you to set up and customize your store. On the administration panel, you get full power to edit and customize your information pages and blog. 

Are you planning on hiring a professional to work on custom-build your online store? BigCommerce provides a full HTML editor for you or your designer to tailor your customers’ experience. 

How is this good for you? You get a store with the look and feel you prefer with every detail taken care of. 

Consistent performance

When current and new clients visit your site, they expect performance and speed. With the proper adjustments for speed and BigCommerce’s sturdy host servers, uptime is one less thing to worry about. 

Facebook and its services recently had a downtime that lasted hours and caused millions of dollars to the company. Imagine the loss that a fallen site will bring to your business. 

A 99.9% uptime means that your clients will always find everything in place at any time of the day, from wherever they are.   

BigCommerce pricing plans for B2B 

BigCommerce offers a range of monthly plans that adjust to startups and small businesses to established retailers seeking online expansion. 

Plan Plan fee Online Sales/year Best for:
Standard $29.95/month Up to $50k Small to large businesses that sell large amounts of products. 
Plus $79.95/month Up to $180k Businesses whose revenue hits the $125,000 mark per year. 
Pro 299.95/month Up to $400k* Larger businesses who want some extra wholesale features. 
Enterprise Contact sales Custom Giant corporations robust enough to pay $900-$1500 per month. 

*If the business increase sales, the price goes up to +$150k/month for each additional $200k in sales.

Struggling? We are here to help

Photo by Brooke Cagle on Unsplash

Perhaps you have high aspirations and positive plans for the future. You know you have become a force to be reckoned with in the eCommerce realm. But even superheroes need assistance from time to time. 

This is where our elite team of expert designers and strategists at Contra Collective comes in. From the ground-up, we will help you get your eCommerce business to stay afloat and updated in BigCommerce. 

Setting up a big eCommerce platform is no easy task. But we have you covered. 

What is your dream?

What keeps you awake at night?

The size of your business: What do you have in mind?

What are your pet peeves? 

Don’t let your company and the hard work you’ve put into it dilute like wasted keystrokes. Contact us now and let us sit down to discuss.