The 14 best Shopify Apps to Turn your Business into a Selling Machine

Shopify apps are the core of producing an effective eCommerce website. Over 1,000,000 Shopify stores use apps to run their online business. We have curated a list of the 14 best Shopify apps to increase sales.

Apps help merchants deliver premium services to their users. They help automate processes and even some marketing activities. They help get otherwise complicated processes done without having to worry or even think about it. 

The Shopify App store contains over 3,200 apps.

That’s a lot!

Many of them are free Shopify apps, and others require a totally worth investment. 

Trying to find the ones that will work for you can be daunting. To keep you from having to dig up all the way from the bottom, we have tested and selected the 14 top Shopify apps that you must have to increase your online store sales.

We have reduced the list to the best of the best. You do not need to roam around. Just click on the apps and make sure you have them in your store.

This post still feels too long? Check out this summary table to help you navigate through them at-a-glance. You can also jump straight to each category on the list below the table.

 

 

Best Shopify Apps for Conversion Optimization

Best Shopify Apps for Customer Service

Best Shopify Apps for Marketing and Promotion

Best Shopify Apps for Product Search and Inventory Management

Best Shopify Apps for SEO & Site Optimization

Best Shopify Apps for Conversion Optimization

1. OptinMonster

Rating: 3.6

Pricing: $49/month

Free trial: 30-day

“Best Exit Popup & Email Popup” by OptinMonster is an effective way of growing your email list and converting leads. This app has grown from serving pop-ups when it detects a customer leaving to a full eCommerce tool with variable JavaScript variable rules and more.

It offers popups and floating bars, welcome mats, scroll boxes, slide-in, and inline campaigns to capture the attention of your visitors.

One of our favorite things about OptinMonster is that it displays popup attention-grabbers based on custom display rules that target to your Shopify pages, products, collections, and tags. We also love referrer detection, which not only shows where your leads are coming from but allows you to customize popup messages based on it. These are features that will make you savor the possibilities of effectively turning visitors into customers.

The dashboard is pretty intuitive and includes a drag-and-drop campaign builder. 

Key features:

• Exit-Intent technology displays a custom-tailored offer to leaving visitors before they exit your shop. 
• Referral source, geolocation, previous onsite behavior, and user’s device, among other detections, help create targeted promotions.
• Integration with most email marketing tools, CRM platforms, and content management. 
• Over 50 campaign templates tested to boost conversions. 
• Drag-and-drop campaign builder.
• Personalization and targeting display rules offer targeted offers to the right person at the right time.  

2. PushOwl

Rating: 5.0

Pricing: 

• Free
• Business: $19/month
• Enterprise: Custom 

Free trial: No

PushOwl is one of the most versatile push notifications apps. These notifications work through desktop and even mobile. You do not need to collect email or phone numbers and still get to build a subscriber list exclusive to you. 

PushOwl helps create notifications to remind customers to complete their purchase after abandoning their cart. You can also send them special discounts or back-in-stock items. 

With a new fresh dashboard, creating campaigns is easy and you get engaging products that entice customers to come back to your store. 

Key features:

• Tailored campaigns to entice customers to return to your store. 
• Push automations like Back-in-stock, price dro, free shipping, etc. 
• It works on desktop and mobile devices.
• It connects other Shopify apps such as Review Push, Wishlist, Alloy Automation, Nacelle headless, and more. 
• Integration with Stamped.io, Judge.me, Loox, Fera.ai, In-Stock Alerts, among others. 

Best Shopify Apps for Customer Service

3. Yotpo

Rating: 4.8
Pricing: 

• Free
• Growth 50: $19/month
• Growth 75: $29/month
• Growth 100: $49/month

Free trial: No

For direct-to-consumer growth aspirations, Yotpo is the app to go. Founded in 2011, this app is an eCommerce marketing platform that collects your customer reviews and allows you to use them to forward your products. 

This top-ranking app essentially collects your users’ reviews and turns them into social proof for you to attract even more customers. You can also easily send review requests to customers and display reviews in widgets and tabs. 

Key features

• Google partnership allows you to increase traffic from search by showing your ratings on the search page.
• Collection of reviews, photos, ratings, and Q&A from customers.
• Ability to easily share your best UGC on Facebook & Instagram.
• Automatic email requests.
• Widget creation with customer review, photos, and star ratings in one place.

4. Wishlist Plus

Rating: 4.8

Pricing: 

• Free
• Starter: $14.49/month
• Pro: $49.99/month
• Premium: $99.99/month

Free trial: 30-day

One of the things that visitors frown upon when visiting a site is having to sign up to track the items they love. They walk into a store and see something they love, but they cannot save it later unless they sign up.  Wishlist removes this by allowing your visitors to bookmark their favorite products and even pick up from where they left off. 

As a merchant, the best part for you is that you can find out your most popular items on the wishlist and offer discounts on them to interested customers. 

Key features

• User/wishlist activity is synced through devices, and their history is available to them on any device.
• Shoppers can share their wishlists through social media.
• Contextual emails such as “price drop” or “low stock” bring shoppers back to your site.
• Integration with CRM tools and 3rd party apps. 
• Smart dashboard with intuitive app activity. 

Best Shopify Apps for Marketing and Promotion

5. Smile.io Rewards

Rating: 4.7
Pricing: 

• Free
• Starter: $49/month
• Growth: $199/month
• Pro: $599/month

Free trial: No

Smile.io Rewards provides the tools to create loyalty and rewards campaigns. Through referral marketing, you can generate more sales by encouraging your customers to spread the word about your store. 

This app is easy to use and convenient for those stores interested in running a loyalty program. Due to its ease of use and versatility, it stands strong among the top Shopify apps. 

Key features

• A loyalty program makes customers earn points for actions such as creating a customer account, placing an order, and leaving a review.
• Customers can refer to friends with personalized links.
• In-app analytics monitors referral traffic and sales.
• VIP tiers to strengthen customer retention. 

6. Referral Candy

Rating: 4.8
Pricing: $49/month
Free trial: 30-day

Referral Candy is a dedicated app that automates referrals and affiliate marketing. As you know, word-of-mouth is the most effective form of marketing. This is because people trust their friends more than in ads. 

It is one of the best apps in the Shopify app store, and it lets you create customer incentives for referrals. You have a sleek dashboard to track referrals. 

Key features

• Tracks sales and your top referrals.
• Unlimited redemptions or advocates.
• Automatic reward payouts send rewards to customers directly.
• Integration with Milchimp and Klaviyo.
• Track referrals through Facebook, Instagram, Twitter, Messenger, and Telegram. 

7. Omnisend

Rating: 4.7
Pricing: 

• Standard: $16/month
• Pro: $99/month
• Enterprise: Custom pricing

Free trial: 14-day

When it started, Omnisend was an email marketing solution alone. But, as they put it themselves, email is not enough. Therefore, they expanded to more channels that now include push notifications, messages, Facebook messenger, etc. 

Key features

• Advanced marketing automations with easy setups and workflows that include email, SMS, and popups.
• Specific messages to targeted customers can be automated easily based on customer behavior. 
• Pre-built automations allow you to have a workflow up and running in minutes. 
• Already made email templates. 
• Customer analytics and segmentation tools. 

8. Sumo

Rating: 3.8
Pricing: 

• Free
• $49/month

Free trial: No

Sumo is one of the most powerful apps in the Shopify app store. This app provides a series of tools that will help increase your email list and increase conversions. 

This app takes away the job of monitoring the best time to offer an incentive to a visitor by creating a clean and automated process. 

Do you want to engage customers with nice incentives without having to think about it every time? Sumo is the app you need. 

Key features

• Creation of exclusive offers and discounts in aesthetically pleasing designs.
• Email-collection through powerful opt-in forms. 
• Compliant with GDPR and the latest Google SEO guidelines for conversions and sales. 
• The app detects when shoppers are about to abandon their cart and offers an incentive to entice them to complete the purchase. 
• Integration with Shopify to offer beautiful forms with appealing and unique offers and discounts. 

Best Shopify Apps for Product Search and Inventory Management

9. Printful

Rating: 4.3
Pricing: Free

Printful is the #1 app for printing on demand and should be one of your must-have Shopify apps. Are you planning on selling apparel on a clothing store or perhaps merch on your brand but don’t have time for inventory and production?  Printful gets you covered.

The investment is minimum as you do not need to have a physical inventory or warehouse of products. Each time you get an order, Printful will create it and ship it to your customer, all on your behalf and under your brand.  

Key features

• Minimum investment and no inventory needed to start or push further a business.
• You set retail prices depending on how much you want to earn from each sale.  Printful will only charge production.
• Design built-in tools without any skills in designing.
• Option for clients to personalize their designs right there in your store. 
• Warehouse storage and order fulfillment worldwide.

10. Oberlo

Rating: 4.3
Pricing: 

• Free 
• $29.90/month

Free trial: No

Oberlo is a dropshipping app that provides all the tools necessary for vendors to start their business and sell right away. 

 

There is no need for a physical inventory as Oberlo helps users curate products and personalize descriptions from AliExpress and Oberlo Marketplace. The app offers automatic order fulfillment and inventory management.  

 

Key features

 

• Inventory and prices auto-update in real-time. 
• One-click automatic bulk orders and multiple order fulfilling.
• Ability to hand-pick products and customize titles and descriptions. 

11. Spocket

Rating: 4.6
Pricing: 

• Free
• Starter: $24/month
• Pro: $49/month
• Empire: $99/month

Free trial: 14-day

Spocket is a dropshipping app that allows you to sell winning products from the EU and USA, plus many other places. There is a high chance to find products produced locally, which drastically reduces shipping times. 

It only takes several clicks to get started with Spocket. The greatest advantage of this app is that the products offered are not from AliExpress or Amazon. The app guarantees at least a 30% profit margin. 

Key features

• Spocket only lists high-quality products from trusted manufacturers.
• The automated selling feature makes dropshipping a super easy option. 
• Order tracking with only a few clicks. 

12. Pre-Order Manager

Rating: 4.3
Pricing: 

• Free
• Unlimited: $24.95/month
• Priority Support: $33.95/month

Free trial: No

Usually, whenever a product on your listings goes out of stock, the message tells your shoppers that, unfortunately, it is not available. Bummer! 

But what if you could change that “Out-of-stock” button into a “pre-order?” That is exactly what Pre-Order Manager does. The app will automatically turn the “Add to cart” button of out-of-stock products to “pre-order.”

Installation and setup are done within minutes without needing to make any changes to your theme. 

Key features

• Automatically turn your “Add to cart” button to “Pre-order” without having to change your theme.
• Auto-apply discounts for selected products, collections, or the entire store. 
• Manage your pre-sale products and set the option to sell coming-soon products. 

Best Shopify Apps for SEO & Site Optimization

13. Plug In SEO

Rating: 4.7
Pricing: $20/month
Free trial: 14-day

Technical SEO is one aspect of your store you cannot overlook. Plug in SEO is the app you need to optimize your SEO through fixing broken links, adding Alt text, adding JSON-LD schema, and more.

Plug in handles all the processes necessary for a clean site that include meta title & description, schema, search console, image alt text, etc. These processes include a periodic SEO scan report and support on how to fix issues affecting your ranking. 

Key features

• Discovers the easiest ways to optimize your Shopify store.
• Higher traffic will enhance organic search.
• Easy optimization of blog section. 
• Comprehensive and updated schema markup for relevant and productive snippets.  

14. SEO Optimizer: All-in-one SEO

Rating: 4.6
Pricing: 

• Free
• $29.98/month

Free trial: No

This app also takes care of your site’s technical SEO. It was formerly known only as “SEO Image Optimizer.” It has now grown to automatically optimize sitemaps, meta tags, JSON-LD, and more. It constantly monitors your Shopify store for SEO errors. 

SEO Optimizer: All-in-one SEO takes all steps necessary to keep your technical SEO on point. The tools included in the app will identify and fix those nuisances for you. Everything from 404 errors to automatically reducing the size of your site’s photos is taken care of by this favorite Shopify app.

Key features

• Optimized Alt tags to boost your image search traffic.
• Filter and fix broken links hurting your SEO.
• Automatically add JSON-LD to your online store.
• Automatically scan meta tags, URLs, links, sitemap, etc., to ensure a healthy site. 

So there you have our crispy list of the must-have Shopify apps that will rocket-soar your sales and turn you into a Hulk seller.  As you probably noticed, they are all easy to install and keep running. 

As we tried to keep the list short, we understand that trying to optimize for this many aspects can still be time-consuming and even scary.  We can offer help. 

Here in Contracollective, we are Shopify experts, and we can help you build from the ground up or optimize your already-existing site so that it sells more and at a faster pace. Let’s sit down to talk about the best options for you.