Here’s Why You Should Hire a Shopify Expert

Building a successful eCommerce website is a challenge in itself, let alone all the updating, handling, maintenance, etc., that you need to do to keep things up and running. Perhaps it is time to consider Shopify experts. 

You find yourself working through a long list of tasks. Being a one-person army means you have to play CEO, Shopify website designer, accountant, and marketer. Let’s face it. It’s exhausting. 

If you are just getting started, chances are you still cannot afford a web coordinator. A Shopify expert is the best way to ensure that you meet your company’s needs without burning out. 

Why Shopify?

Shopify is the fastest-growing eCommerce platform in the world. Founded by Canadian Toby Luque in 2004, the company has its headquarters in Ottawa, Ontario. Most marketers and web developers will recommend it, whether you’re just getting started with your business or have a seasoned store. 

More than 1.7 million stores worldwide use Shopify to manage their online stores, including Forbe’s Top Fortune 500 companies. This SaaS-based platform is robust, versatile, and has thousands of apps that can extend the functionality of what you can do with your store. 

Other reasons why merchants love Shopify include:

  • There is no need to pay large amounts of money for a web host server. 
  • A lot of automated processes save time allowing small businesses to keep it as a part-time job. 
  • Uninterrupted support guarantees that your issues, if and whenever they arise, will be taken care of. 
  • You can run basic functionalities without digging too deep into the technical stuff. 
  • Merchants prefer easy access to their software.
  • The software runs at par with a store’s scalability. 

A little more about Shopify

Shopify is the eCommerce platform of our choice for so many reasons, and this is why we stand behind it as a versatile and highly functional option. Many of the largest industries and celebrities like Kendal and Kylie Jenner (Kendal and Kylie), Cristiano Ronaldo (, and Adele trust it with their merch. 

Here are some of our favorite Shopify features that we believe make it an excellent choice for your eCommerce:

Highly customizable

All features are built to satisfy your needs regardless of your business niche. You can have developers build an application that you can then use to enable personalized functionalities. 

For example, let’s say that you can only offer free shipping to specific geographical locations. You can either find an app with such functionality or have someone build it for you.

Easy to use

Getting started with Shopify is easily done with a few clicks. There is no technical knowledge required from the merchant. This allows them to focus on their stores, sales, inventory, etc., without dealing with the technical aspects. 

To increase functionality and make an online store look its best, a dedicated Shopify expert is the best way to go. This has the added benefit of taking maintenance, updating, and scaling response off your plate. 

Top Security

Having your customers’ trust is of utmost importance. This is why Shopify invests in providing 100% SSL while maintaining its speed and knitted connection with payment providers. In this way, Shopify ensures that the financial interactions with your clients are always secure.  

Vast App Store

The Shopify App Store has over 3,200 apps to choose from. This extends the functionality of your site into doing pretty much everything and anything you need. In this habitat, merchants can download free and paid plugins developed to enhance a store’s productivity. 

Theme Customization

Users also get a large selection of themes to better adapt to their needs. You can select the one that will grab and retains your customers’ attention. 

Trusted by Experts

Shopify is trusted by experts like us and Shopify ambassadors who work hard to help the Shopify community. A Shopify expert has the skills and expertise to help you with every area concerning your eCommerce store. 

These include setup, development, troubleshooting, content writing, branding, visual content, marketing, and sales support. 

What are Shopify experts?

Shopify experts comprise dedicated and trusted members that work to provide help to companies as they grow. The main goal of these experts is to make companies like yours thrive and scale. 

This community includes highly-skilled Shopify consultants, designers, and developers committed to developing successful Shopify stores. We are entrepreneurs who help other entrepreneurs like yourself scale and meet their goals. Whether your business is small or big, we will ensure that it is done right. 

You are an expert in your business; we are experts in Shopify, so you don’t need to be.   

Photo by Sigmund on Unsplash

Why should you hire a Shopify Expert?

You are starting your online business. Very few moments are as exciting as this one, and expectation rushes through your skin as you can’t wait for avid customers to start galloping into your store. 

It is easy to forget, at that stage, all the hard work that this process takes. You might think that hiring a team of designers, developers, and marketers will smoothen things out and get all your ducks in a row. Unfortunately, this is not the case many times. 

The start of your business is pivotal to how your store is going to look. Decisions that you make at this stage will affect your company long-term. You need to design a plan, find strategies to get tasks done promptly, and execute this plan to completion.

Your next step from this point on is to hire a Shopify expert that will take this plan and execute it according to your instructions. But remember, this is a crucial stage, and you have to make the right decisions. Take the time to screen potential hires, go through their profiles, check testimonials, and everything you need to do before onboarding. 

Just like bringing in the right expert who will stick to your plan and help your business thrive guarantees success, hiring a bad employee can capsize your boat. This is why merchants trust Shopify experts to work with them from the ground up.    

What do Shopify experts do?

Once you have decided what specific area or areas of Shopify you want help with, you must share your plan with your expert and keep communication fluent and cohesive to make sure they meet your particular needs. 

In general, this is what a Shopify expert will do:

Build Shopify store

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This is part of the store setup where experts build an intuitive and enjoyable shopping experience for customers. Services in this area include:

  • Store setup
  • Store redesign
  • Theme customization
  • Visual elements
  • Store settings configuration
  • Migration
  • Product setup

Marketing and sales

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Through effective marketing strategies, this area of service will drive traffic to your site. Also, Shopify experts will build strategies to convert users and reduce site bounce rates. The services offered are:

  • Search engine optimization
  • Email marketing
  • Social media marketing
  • Content marketing
  • Paid advertising
  • Sales channel setup
  • Conversion rate optimization
  • Analytics
  • Tracking

Development and troubleshooting

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Development refers to creating and using a custom app to add particular store features that will help meet your specific needs. Experts are available to assist in the case of an issue affecting your site. Areas of service here include:

  • App installation
  • Custom app design and integration
  • Custom theme development
  • Custom commerce experience
  • Custom domain setup
  • Troubleshooting

Visual content and branding

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We consider this one of the most critical parts of your entire process since this is the client-facing portion of your site. In most cases, you only get one chance to cause a visual impact that will reflect your brand positively and entice new visitors. Shopify experts use images, color, and other technical and graphical elements to create stunning visual experiences. These include:

  • Brand building and strategy
  • Logo and visual branding
  • Ads
  • Video, image, and illustrations
  • Photography
  • Photo editing
  • 3D modeling and augmented reality 

Content management

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Content is king, they say. To get your customers excited about your product, this must be accompanied by professionally written content that engages and appeals to their needs. We can get this done through:

  • Product descriptions
  • Website content
  • Copy
  • Blog posts


Expert guidance

Photo by James Wheeler from Pexels

Your expert must guarantee that your site will stay up and running. They will provide feedback and advice about your business, your store, or your marketing strategy. Some of the services offered here are:

  • Business consultation
  • Product sourcing guidance and feedback
  • Store setup and design guidance
  • Marketing and sales guidance
  • Website performance audit
  • Sales tax guidance

5 most commented benefits you get from a Shopify expert

You want to hear feedback from those who have used the service of a Shopify expert to finally make up your mind about you needing one or not. The following are the most commented reasons why users appreciate the assistance of such experts. 

It improves your customer experience

Shopify experts will drive strategies based on their experience on what works and what does not. Throughout the years, they have collected data and information on how these strategies evolve. Bringing in your plans and have the expert build a customer experience allows for a more customer-oriented approach.  

Allows you to focus on what is more important

As we stated earlier, you need to focus on the most important part of your business: building relationships and delivering value through killer products and services. Conveying your store’s technical and functional aspects to an expert gives you the peace of mind you need to run your end of things smoothly. This will also allow you to scale up faster and more effectively.  

Saves time

When you hire an expert to complete a particular task, you invest in getting that specific job done while you have more time for your store and even for yourself. Because, what is the point of making money if you do not have time to spend it, right?

It is cost-effective

The cost-effectiveness of a given service ultimately depends on you. There is a variety of types of services and prices for them. The best expert is the one that guarantees success at a reasonable price. More on that later. 

Quality of work

Shopify experts can guarantee quality work that will ensure you get the maximum number of satisfied customers. Make sure that every single aspect of your store is tip-top from head to toe. 

Continued support

As long as your contract with an expert is active, they will stay with you 24/7 (if possible). They are constantly updating their data and knowledge and are always in good shape to solve any issue. You are not risking getting stuck at any point as you will always have someone with the answers and the tools to squash bugs and tackle low balls. In this way, your Shopify store is constantly updated and ready for seamlessly scaling when the time comes.  

Finding and hiring the Shopify expert that works for you

Now that you are sold on the idea of hiring an expert because you have come to realize that it is a profitable idea, there are some things that you need to note. Earlier in this article, we briefly mentioned what to look for in a Shopify expert. Let’s dig deeper on that. 

Evaluate your candidate

We will say it again as we can’t say it enough. Hiring the wrong person is going to hurt your business and set you back a step or two. So, it is best to pull out your most delicate screen to evaluate your candidate. 

Check their portfolio and profile

Visiting a candidate’s portfolio and social media profile will help you grasp the persona behind the expert. Are they hardworking? Do they know what they are talking about? What do other people have to say about them?

LinkedIn profiles or a Shopify list of experts better showcase relevant skills and experiences.  

As for their portfolio, check out their past works and if you like what you see. 

Services offered

Typically, you will be searching for one or more specific services (as specified above). Make sure you hire the right expert for the right job. 


Users’ generated content is perhaps the most valuable information you will get from a service or expert. It is interesting to hear feedback from clients who hired this expert before. 

Ask the community of entrepreneurs in your area. Some of them have likely been through the experience of hiring the services of a Shopify expert. 

Outline your project

Shopify experts will need you to outline your plan and your goals clearly. They will do their best but are not mind-readers after all. 

Invest in communication

In warfare, communication is essential to strategy and vanquishing. Although this is no war (or is it?), it is still vital to keep communication open. Consider this when deciding if you want to hire someone from your city or someone remotely. Do you prefer face-to-face interaction, or are you ok with online communication?

Whatever you decide, keep it back and forth. If the line of communication is cleaved, consider changing waters as you do not want your ship to sink. 

Meet in person (or online) so that you can have a better feel of who your potential hiring is. Don’t go for flashy offers or unrealistic guarantees. A professional will lay it as it is and offer deadlines and deliverables under realistic expectations. 


One reason we insist on you doing your due diligence before you hire a Shopify expert is that you have to protect your budget. Hiring an expert comes at a cost. How much money are you ready to spend?

You need to establish a number before getting started. Even when a Shopify expert can make your sales rise, all the effort will be for nothing if you end up bankrupt from paying them. 

ContraCollective is an agile team of Shopify experts

Image by Gerd Altmann from Pixabay

We deliver what we promise because we make realistic offers based on your business, the market, and experience. If you are searching for a reliable Shopify SEO expert, you can trust that with ContraCollective, you are in good hands. 

This is what we do:

Shopify web design

We take advantage of the extensive range of themes available for your design. Have an idea of your own? Great! Just tell us, and we will create a unique Shopify web design for you. 

Our clients hire us because they look for their bespoken expression and an effective way to convey the correct message to their clients. A standard theme or template does not meet the vision for their existing branding package. 

Shopify web development

The Shopify environment is an easy one to navigate through. But it is also a very powerful platform, and this is where our web development skills prove effective. We help clients get the best out of all the options available to them. 

If they face a challenge that does not have an obvious solution, we develop the resources and Shopify apps that will meet their needs. Do you want to start creating from scratch, or perhaps you just need a web developer to do some polishing on your site? We are more than happy to help.    

Shopify app development

Did you wake up with this fantastic idea for a feature on your site that will scale it to the next level? Share it with us, and we will make it work. Shopify app development refers to the creation of apps that increase the functionality of your store. 

Shopify store setup

We’ll get you started from the ground up. We will get started from the initial default settings to the installation and optimization of your Shopify apps at a cost that works for you. 

Migrations to Shopify

We also help our clients move their current eCommerce shop to Shopify. We stand by our claim when we say that this is probably something you should be doing

Are you currently looking for a dedicated Shopify expert? We would love to hear your ideas and make them a reality. We are serious about our business, abilities, areas of expertise, and the transparency that Shopify requires from us.